Scaling teams. Shaping strategy. Creating design that performs.

As Head of Design at AKUR8, I lead the team and oversee design across all products, aligning business goals with user needs. I’ve grown the team and introduced processes to elevate design maturity. Partnering with product leaders, I set strategy and priorities to deliver seamless user experiences.

• Strategic Leadership: Defined and implemented a design vision aligned with business goals, ensuring design's impact across all products.
• Team Growth & Development: Doubled the size of the design team and fostered a culture of collaboration, creativity, and continuous learning.
• Process Maturity: Introduced and refined processes within the design team and cross-functionally to improve consistency, quality, and efficiency.
• Cross-Functional Strategy: Partnered closely with product and engineering leadership to define roadmaps, set priorities, and ensure design is embedded in product strategy.
• User-Centered Innovation: Championed user research and feedback loops to inform decisions and create intuitive, valuable experiences for actuaries and insurance professionals.
• Measurable Impact: Enhanced product usability, streamlined user journeys, and contributed to product adoption and customer satisfaction through thoughtful, data-informed design.

As the Head of Product Design, I led a dedicated team in creating user-centric financial solutions. With a passion for blending form and function, I oversaw the entire design process, ensuring our products surpassed user expectations and contributed to our mission of revolutionising financial well-being.

• Design Strategy: Aligning design with business goals, guiding product development and innovation.
• Team Leadership: Mentoring a high-performing team, fostering growth for exceptional design output.
• User-Centric Approach: Prioritising user needs through research for intuitive, engaging experiences.
• Collaborative Development: Integrating design seamlessly with cross-functional teams for efficient product launches.
• Efficient Development: Applying design thinking for quicker, agile product releases.
• Boosted Engagement: Implementing enhancements for higher user retention and adoption.
• Positive Impact: Eliciting user satisfaction and improved financial well-being through design-driven solutions.

As the Director of Product Design, I spearheaded design initiatives with a far-reaching strategic influence on both customer experience and product development. With a focus on payment optimisation and fraud prevention, I managed design teams across two critical product areas, driving innovation and excellence.

• Strategic Design Leadership: Driving initiatives that shaped the customer experience and product strategy, aligning design with business goals for long-term growth.
• Cross-Domain Collaboration: Managing teams in Payment Optimisation and Fraud Solutions, enhancing products, ensuring efficiency and security in a unified customer experience.
• Agile Development: Through strategic design, accelerating product releases, staying ahead in the dynamic payment and fraud landscape.
• Improved Customer Journey: The design-led approach streamlined payments, boosted security, and heightened user trust and satisfaction.
• Tangible Outcomes: The efforts led to increased adoption, reduced fraud, and established the company as a leader in payment optimisation and fraud prevention.

As a Product Design Lead, I assumed a pivotal role in shaping the design landscape, focusing on process development, strategic design hiring, and effective people management. Collaborating closely with product leadership, I played a vital role in driving product direction, setting priorities, and ensuring seamless execution.

• Strategic Hiring: Curated a high-performing team with fresh perspectives, driving innovative product development.
• Optimised Processes: Refined workflows for efficient, high-quality design cycles, enabling timely delivery of solutions.
• Focused Resource Allocation: Fine-tuned resource distribution for products that resonated effectively with our audience.
• Aligned Product Direction: Collaborated closely with product leadership, defining clear priorities for a cohesive product roadmap.
• Cross-Functional Collaboration: Ensured seamless integration of design considerations into product development through proactive engagement.
• Innovative Solutions: Strategic hiring, refined processes, and robust collaboration led to user-centric, successful products.

As a Product Designer, I immersed myself in a diverse range of projects, spearheading efforts to enhance product interfaces and elevate user experiences. In addition, I took the lead in establishing a comprehensive company-wide design system, unifying design principles and standards across all aspects of our offerings.

• Enhanced User Experiences: Improved interfaces for seamless and intuitive user experiences, leading to increased satisfaction and engagement.
• Established Design Consistency: Created a company-wide design system for a unified look and feel, enhancing brand recognition and user efficiency.
• Streamlined Development: Standardised design processes led to quicker iterations and faster product launches.
• Improved Collaboration: The design system facilitated better teamwork and understanding across departments.
• Elevated Product Aesthetics: Meticulous design principles resulted in visually pleasing and cohesive products.
• Positive User Feedback: Users expressed higher satisfaction and ease of use, validating the impact of the design improvements.

As a UX Designer, I took the helm in shaping the user experience for financial software. My role encompassed a comprehensive approach, involving user research, visual design, interaction design, and front-end development support, all of which collectively contributed to delivering a seamless and effective digital experience.

• User-Centric Solutions: Informed by in-depth research, I tailored solutions to meet specific user needs in financial software.
• Visual Excellence: Meticulous design ensured an engaging and intuitive interface, optimising user satisfaction.
• Intuitive Interactions: Crafted designs for smooth navigation, enhancing user task efficiency and experience.
• Cross-Functional Support: Provided front-end development, ensuring seamless design implementation.
• Streamlined Workflows: Improved financial processes for enhanced user productivity and satisfaction.
• Positive User Impact: Received positive feedback, affirming improved usability and experience.